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Expanding Telemedicine in Colombia

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For his Summer 2010 internship, Francesco Baldesseri (MBA 2011) worked at Endeavor. He spent his time in Bogota working with with one of their portfolio companies TES America, an engineering services company with clients in the telecommunication, cartography and telemedicine sectors. This is his report from the field.

The first part of my project involved defining a market strategy to expand the company’s telemedicine service, currently implemented in one Colombian department, where it connects 29 rural towns to the capital’s hospital.

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